In collaboration with the Foundation for Research on breast cancer (Bcrf), Fiat has launched a special version of the 500, called the Pink Ribbon (literally “Pink Ribbon”), which will be built in only 250 copies reserved for the North American market.
Characteristics. Based on the 100 bhp 1.4 MultiAir under construction Lounge, 500 Pink Ribbon will be available from October in silver or white, both with two dark pink stripes on the sides, which stands at the end of the pink ribbon, symbol of the fight against breast cancer, next to the logo “500″. Elegant interior with seats trimmed in black leather with contrasting stitching on the sides, pink as a symbol of the 500 tape and embroidered, respectively, on the backs and floor mats.
Charity. For every 500 Pink Ribbon sold, the price is set at $ 22,500 (about 16,500 euros), the Fiat will donate $ 1,000 (735 euros) per Bcrf. And if the number of buyers was lower than expected, the Casa del Lingotto has secured a minimum contribution of $ 50 000 (about 36,700 euros). “We are honored to partner with an organization like the Breast Cancer Research Foundation, said Laura Soave, head of the Fiat brand in North America.” The 500 Pink Ribbon Edition offers our customers a unique and elegant way to express its support and fund research against breast cancer, “he concluded.
Website collected information from ardevcamp.org